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IJE Advance Access originally published online on June 25, 2007
International Journal of Epidemiology 2007 36(5):988-990; doi:10.1093/ije/dym117
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Published by Oxford University Press on behalf of the International Epidemiological Association © The Author 2007; all rights reserved.

Take one down, pass it around, 98 alcohol ads on the wall: outdoor advertising in New York City's Black neighbourhoods

Naa Oyo A Kwate*

*Corresponding author. Department of Sociomedical Sciences, Mailman School of Public Health, Columbia University, 722 W. 168th St, 9th Floor, New York, NY 10032. Email: nak2106@columbia.edu

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A favourite song for US children taking long school trip bus rides is ‘99 Bottles of Beer on the Wall’. The lyrics, which are repetitive and simple, make for easy entertainment: ‘99 bottles of beer on the wall, 99 bottles of beer, take one down and pass it around, 98 bottles of beer on the wall. 98 bottles of beer on the wall, ...’ One could sing a similar song about outdoor alcohol advertisements in Black neighbourhoods, with the exception that when these . . . [Full Text of this Article]


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N. O. A. Kwate and I. H. Meyer
Association Between Residential Exposure to Outdoor Alcohol Advertising and Problem Drinking Among African American Women in New York City
Am J Public Health, February 1, 2009; 99(2): 228 - 230.
[Abstract] [Full Text] [PDF]