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IJE Advance Access originally published online on September 3, 2007
International Journal of Epidemiology 2007 36(5):1078-1079; doi:10.1093/ije/dym155
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Published by Oxford University Press on behalf of the International Epidemiological Association © The Author 2007; all rights reserved.

Commentary: Searching for media effects

Steven R Thomsen

Department of Communication, Brigham Young University, Provo, Utah 84602, USA.

E-mail: steven_thomsen@byu.edu

Accepted 3 July 2007

The first 10% of the full text of this article appears below.

The central conclusion reached by Hanewinkel et al.1 is that exposure to incidental portrayals of alcohol use in US movies has contributed to the early onset of alcohol use by a group of German adolescents. As is always the case when relying on cross-sectional data, the authors do acknowledge limitations in their ability to assume causal order as well as the likelihood that other confounding factors may have contributed to the relationship found. This study . . . [Full Text of this Article]


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