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IJE Advance Access originally published online on March 3, 2005
International Journal of Epidemiology 2005 34(3):537-539; doi:10.1093/ije/dyi039
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Published by Oxford University Press on behalf of the International Epidemiological Association © The Author 2005; all rights reserved.

Diversion

Odol, Autobahne and a non-smoking Führer: Reflections on the innocence of public health

Johan P Mackenbach

Department of Public Health, Erasmus MC, University Medical Center Rotterdam, PO Box 1738, 3000 DR Rotterdam, The Netherlands. E-mail: j.mackenbach@erasmusmc.nl

Keywords History of public health, public health ethics, smoking

Accepted 5 January 2005

The first 150 words of the full text of this article appear below.

The ‘Hygiene Eye’

Karl August Lingner (1861–1916) made his fortune as the manufacturer of Odol mouthwash, a product with bactericidal properties that fulfilled the demands of consumers who were impressed by the advances in bacteriology of the late nineteenth century. He believed in the importance of population health for a strong nation, and developed an interest in health education. He was convinced that the same commercial techniques that had been used for selling Odol would also be useful for selling other hygienic principles. He therefore decided to organize the first international hygiene exhibition, modelled after trade exhibitions and using state-of-the-art visual displays.

The exhibition opened in Dresden in 1911. Lingner had engaged outstanding artists to make a number of stunning displays, the most spectacular of which was ‘the transparent man’—a life-size model of a male body with a skin of transparent glass. The German Social Medicine Association and the state public health administration . . . [Full Text of this Article]

Fascism and health promotion

The value system of public health

Conclusion


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