IJE Advance Access originally published online on May 6, 2004
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International Journal of Epidemiology, Volume 33, Number 3, pp. 549-550
IJE vol.33 no.3 © International Epidemiological Association 2004; all rights reserved.
Article |
Commentary: Still dying of ignorance? Human immunodeficiency virus (HIV) prevention strategies revisited
University of Bristol, Canynge Hall, Whiteladies Road, Bristol BS8 2PR, UK. E-mail: m.t.may@bristol.ac.uk
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In 1987 there was an advertising campaign in the UK which started with a volcano erupting and moved on to show a man chiselling on a tombstone the letters AIDS. This campaign which gave advice on how to prevent transmission of human immunodeficiency virus (HIV) had as its strap line Don't die of ignorance. The implication of this message is that AIDS is a preventable disease provided we are in possession of certain knowledge which we use to inform our behaviour. Seventeen years later has the promise of that campaign been fulfilled? The volcano has certainly erupted: figures released by the Joint United Nations Programme on HIV/AIDS (UNAIDS) show that globally in 2003, an estimated 5 million people were infected with HIV and 3 million died of AIDS,